Tel Aviv White City Center
»Perhaps what Tel Aviv now needs is less myth, and more history.« (M. Epstein-Pliouchtch/R. Fuchs)
The »White City« stands for the world’s largest concentration of internationale style architecture. UNESCO praises the World Heritage zone for its size, coherence and homogeneous nature. The preservation zone is located in the core of Tel Aviv, unlike other international style areas, which are usually located in the city’s periphery. The architectural heritage of the White City is an integral part of Tel Aviv’s daily city life.
Tel Aviv is an excellent case of rapid urbanization. It is a well documented microcosmos and an outstanding example of the capability of the built environment to integrate multiple social, political, and historical discourses into one powerful image. When looking at the White City, understanding the way this conglomeration of modernist buildings became such a powerful image, is virtually as important as the architecture itself. Beyond the historical appearance of the White City lies the history of the city’s myths.
The overall aim of the White City Center is to transform the »rather introverted building« (concept call) of the Max-Liebling-House by Dov Karmi into an inviting, vibrant, and above all, public institution. It has to harmoniously integrate all required functions to ensure a facile, smooth and economical operation of the Center. The needs of all target groups (tourists, locals, owners, visiting scholars, students etc.) have to be anticipated and supported. The conversion of a residential building into a vivid public institution has to be carefully weighed up with the preservation of the original character of Karmi’s design.
Apart from the central Visitor Center, a decentralized concept was developed to enhance visibility and understanding of the White City as a whole. The design approach for this "toolbox of opportunities" is deduced from the ever changing, highly subjective, fragmentary image of the city that evolves while walking through an urban setting. Experiencing a city means to adapt the zoom, to search for a vantage point, to change the side of the street to enjoy a building in its context, to come close to catch a glimpse of the inner life, and to zoom out again for a more complex image.
- Mission: Museum concept, media concept, retrofitting of a landmarked building
- Client: City of Tel Aviv, Bundesministerium für Umwelt, Naturschutz, Bau und Reaktorsicherheit
- Collaboration: Studio TheGreenEyl
- Year: 2016