Mercedes me Melbourne
Melbourne is the Australian capital of coffee. People in Melbourne spend a lot of time in cafés to socialise, for meetings or to work. Mercedes me, located right in the centre of the business quarter of Melbourne, makes use of this culture of coffee and creates an independent place that is defined by coffee, design and a variety of German specialities. The Stage Car Theatre, a platform displaying a media show of a current Mercedes-Benz car, is inserted behind the counter. A large perron with seating leads to a balustrade with shared workspaces. A slightly separated area serves as a consulting lounge. The floor design is developed in cooperation with an Australian artist.
- Mission: Concept and Design of a Citystore, Media Concept, Visual Communication
- Client: Daimler Real Estate
- Year: 2015
- Area: 400 sqm