Mercedes-Benz Subsidiary

Frankfurt/2015 – 2016

Two specific interventions set the new Mercedes–Benz subsidiary in Frankfurt apart from other conventional car dealerships: The illuminated ceiling modelled after the Mercedes-Benz diamond-shaped grill and the myth galleries. On the myth galleries, selected vehicles of the brand’s history that enjoys a long tradition are placed in front of vitrified balustrades. Race cars of all eras of the Mercedes-Benz racing history additionally boost the vehicles on sale. The “exhibits” on the myth galleries are exchanged now and then in order to create new images for the clients of the subsidiary. The clients’ curiosity is aroused by the historic cars leading them to the other levels.